With over fifteen years of experience delivering Premium Content, I have worked on numerous campaigns for global Fortune 500 companies, including Converse, Diageo, Unilever, Procter & Gamble, Coca-Cola, Sony, Warner, Walmart, Nike, and many others. I have produced commercials, documentaries, and music videos throughout my career. I have earned commercial advertising’s top film prizes multiple times, such as the USH Idea Awards (the United States Hispanic Market), Clio Awards, Cannes Lions, FIAP (the Ibero-America Adverting Festival), Wave, and Sundance, among other minor local awards.
My pathway was through the traditional production door and on-set, where I worked from Buenos Aires for local, regional, and global projects. The large majority of them were in Latin America, where I developed most of my skills working closely with Academy Award winner Armando Bo. As well as an award-winning music video and film director, Joaquín Cambre, among many other very talented directors.
Many years ago, I moved from Buenos Aires to Los Angeles to launch Rebolucion LA, a top award-winning production company.
In all its projects, I promote a diverse and inclusive artistic ecosystem.
Skills: labor laws for each US state and Latin American country; union regulations; copyrights; insurance; the local and foreign market value of A/V production services; cost-consultant and budget; data-driven creative talent search.
The USA Entertainment Union recognized my creative work among the top 1% of worldwide producers.
AWARDS
Clio Awards 2017:
Converse Dayjobbers
Silver
Category: Branded Content
USH IDEA Awards 2017:
Goya Foods “Prodigal Son”
Gold
Craft, Film, Acting
Craft, Film, Direction
Silver
Film, Foods
Three (3) FIAP Awards:
Silver:
• “Hairdressers” for TEDx, Promo, Activation, and Direct Marketing in 2013;
• “DogFish” for Volkswagen, TV in Automotive, in 2009; and
Bronze:
• “Hairdressers” for TEDx, Nontraditional Media in 2013.
Three (3) prestigious Clio Awards:
Silver:
• “Spread the Ted” for TEDx, Out of Home/Transit in 2012;
Bronze:
• “Spread the Ted” for TEDx, Innovative Media in 2012; and
• “Dog Fish” for Volkswagen, Film in 2009
Four (4) prestigious Cannes Lions Awards:
Gold:
• “Dog Fish” for Volkswagen, Film for Cars—Film in 2009
Silver:
• “Spread the Ted” for TEDx, Direct in 2011
Bronze:
• “SausageFlan” for Ayudin, Household, Cleaning Products—Film in 2011; and
• “Spread the Ted” for TEDx, Best Use of Guerilla Marketing in a Promotional Campaign—Promotion and Activation in 2011.
Also, at the 2014 edition of the Festival, Mr. Larrain was honored by the Commercial Film Producers of Europe (CFP-E) as one of only nine nominees worldwide for the YDA Producer Award for his work with the production house Ringo in Buenos Aires—the first time this award was presented as part of the Cannes Festival.
The elite-level panel of judges included prominent CFP-E members and select jurors from all over the world.
Six (6) Wave International Festival Awards:
Gold:
• “My Very First Friend” for Huggies, Direct in 2013;
• “Dog Fish” for Volkswagen, Film in 2009
Silver:
• “My Very First Friend” for Huggies, Promo in 2013;
Bronze:
• “My Very First Friend” for Huggies, Outdoor in 2013;
• “My Very First Friend” for Huggies, Film in 2013; and
• “Hairdressers” for TEDx, Direct in 2013.
Cannes Lions International Festival
• “Dog Fish” for Volkswagen, Gold Lion at 2010
Four (4) Awards from El Ojo de Iberoamerica:
Gold:
• “Contraste” for TyC Sports, Traditional Media Advertising in Sports in 2012;
Silver:
• “My First Friend” for Huggies, Other Audiovisual Media in Film/TV in 2012;
Bronze:
• “Invitación” for TEDx, Film/TV in 2014; and
• “My First Friend” for Huggies, Innovation in 2012.
I collaborated numerous times with international advertising agencies like Almap BBDO, Adam & Eve DDB, The Community, 180 LA, Droga 5 Australia, Ponce Buenos Aires, Grey Argentina, JWT Worldwide, Ogilvy Worldwide, Hogarth NY, Saatchi & Saatchi LA, Dieste Dallas, Alma DDB, David Miami, Lowe UK, Lola Mullen, among many others creative hubs.
Thanks!